At the end of the Best of Classified list a few weeks ago, I mentioned that I appreciated the change in direction for the Fan First Friday's, Hasbro's Nintendo Direct like "Look at all our new stuff!" streams themed to certain brands. Instead of showing in-hand images, everything there was an early render to help build up the hype before the leaks got too bad. Sure, we knew the names for many of the reveals, but we hadn't seen badly presented leaked images or reviews of stolen factory samples, so seeing them for the first time was enough to build up excitement. I hoped that other brands would be following suit with that. Unfortunately, that doesn't seem to be the case with Transformers, at least for now. Considering as I intentionally delayed the start of the Golden Disk reviews for this, I may as well follow through with that. Here are my thoughts on what was officially revealed at yesterday's Fan First Friday.
Starting with the franchise news, a lot of it fell flat. While a significant issue I have with the presentation as a whole was the mixed attempt at the excitement, you could tell passion was there but that no one had strong public speaking skills. What didn't help was the content being shown. More was demonstrated on the Transformers VR Game, Beyond Reality, and right off the bat, I'm concerned about it because of how little they're showing off the game at these events. We saw about 20 seconds of mid-level cutscenes with minimal action. There is very little to go off when trying to judge if it looks good or not, especially for a game that will require more dedicated hardware that most of the fanbase likely won't have. More needs to be done to sell it, so to be so protective of information makes me think this game isn't ready for its March release and is probably being sent out to die. They announced another Mobile crossover with Top War, and all we got from that was a release month of March and a promo shot teasing the story, but not even including the new characters that are supposedly coming to the game. New IDW comics were announced in the form of King Grimlock #5, Wars End #1 and the trade paperback release of the Shattered Glass comics from last year. Still, with the announcement that IDW's run on the brand is ending soon, the stigma of "these are being rushed out before the contract ends" is hard to shake, and nothing in the presentation helped fix that. Finally, there's a crossover with an app called Calm, an app to help with sleep, where Peter Cullen, in his Optimus voice, will (to put it simply) read you a Transformers themed bedtime story. That one was at least somewhat interesting as a crossover concept, and the use of Transformers Prime music (or at least in that style) was an excellent choice. It is somewhat funny to me that Transformers beat Pokemon Sleep to the punch. Still, I doubt this will entice people to get the Calm app.
One thing I will give credit to them for with this Fan First Friday, they included a bit of everything. One of the frustrating parts of past streams was focusing on single lines at a time. Kingdom, Studio Series, Studio Series 86, all of them would get their own dedicated streams, drawing out reveals for all of them. I'm not even sure if Buzzworthy Bumblebee was ever mentioned in a stream last year. Now they just need to work on the excitement and getting reveals out before leaks (something that plagues almost all of the reveals). Starting with the regular Studio Series, we saw more of the Bumblebee movie Arcee that was first revealed in a mini stream last year and the first reveal of the inevitable repaint of Bumblebee movie Ratchet into Bumblebee movie Ironhide. Both of these look good; I'm interested in continuing my Bumblebee movie collection once more of the new wave comes out here in Australia (though I still need to get Thrust...). It's hard to be excited for these two though, as they had already shown off Arcee, and a new Ironhide/ Ratchet toy getting repainted into the other is about as inevitable as a Starscream becoming Thundercracker and Skywarp. The toy was a matter of when not if. Studio Series 86 did have one brand new reveal in the form of Leader Class Sludge, which looks fantastic (though I wish he came with the Googly eyes from the movie. It doesn't look like he does). It's great to get more of the Dinobots at that size, and the prototype they showed looked great alongside Grimlock and Slug/Slag. We also got the official reveal of Junkyard (a heavy retool of Wreck-Gar) and Spike in the Exo-Suit. Both look good, but the wind was taken out of the reveals thanks to leaks (Spike, I think, may have already been seen on store shelves, though I'm not sure on that one).
Legacy got some love in the form of the Legacy Beast Collection, three Walmart Exclusive beasts that may or may not be hard to find here in Australia. Thankfully all three are niche repaints, so most collectors won't have to worry about missing out on them. The three in question are Sandstorm from the Kingdom Scorponok toy, Nightprowler from Cheetor, and Buzzsaw from Waspinator. All three look pretty good; I'd like to pick them up if I can, even if my views on the moulds aren't the best overall. The three make excellent Beast boosters for your Maximal and Predacon collections (even if Nightprowler is an Autobot, the joys of being based on an early Beast Wars concept). Two more vintage Beast Wars toys were also shown off for their reissues, in the form of Scorponok and Tigatron, the former I'm certainly going to try to get, as I haven't been actively hunting the vintage Beast Wars stuff. On the subject of leaks, one toy leaked by a UK website before the stream, but not shown off in the stream, was Vintage Cybershark, which interests me more than Tigatron does as Cybershark never made it into the cartoon.
Uneventful is probably the best way to describe this stream. It didn't feel exciting due to most of it boiling down too "Hey, you know that stuff you've already seen leaked? Well here's it officially revealed!" I think how the G.I Joe team handled their last stream is the best way to reveal the "Hey, this toy is coming" news. Using Digital Renders can help get the word out before the leaks (hopefully) do, helping build up excitement. In addition, you can show off promo photos on social media once test samples are in and ready for photography. Do I think they lose to leaks intentionally? No, that would be stupid, but it's something they need to get on top of. I would prefer to first learn about a toy through a digital render of the prototype, rather than a YouTuber who pays for stolen toys for the sake of being the first to review something or a factory worker taking photos to post on social media. I'll see you next week either for the review of Puffer and Road Ranger, or it'll be delayed again to talk about Sonic the Hedgehog. One of the two.
